PPC marketing

Your Trusted Digital Marketing Agency For PPC Advertising In South Africa

Get reliable PPC marketing services from a trusted digital marketing agency in South Africa. Improve your visibility on Google, Facebook and other online platforms with effective targeted advertising campaigns.

Pay-Per-Click

Web Force Digital Marketing Agency

Looking to take your online business to the next level? With Web Force, a digital marketing agency in South Africa, we can provide reliable and effective services to help you reach a wider audience. From Google and Facebook ads to Pay-Per-Click (PPC) campaigns and more, we can help you improve your visibility and reach potential customers with targeted advertising strategies.

Identify Your Target Audience.

Prior to launching a PPC campaign, it’s crucial to define your target audience. Understanding the individuals you intend to reach with your adverts will assist you in selecting the most effective methods to connect with them. Pose questions like who are your audience, where they congregate online, their preferred language, and their interests. Conducting comprehensive research on your target demographic ensures that your ads effectively reach the desired audience.

Choose The Right Platforms And Ads.

After you’ve identified your target audience, the next step is to determine which platforms and types of ads are right for reaching them. Keep in mind that text-based ads usually perform better on Google while Facebook and Instagram make it easy to reach your audience with visuals. Additionally, be sure to consider native advertising and re-targeting when creating your campaigns.

Data Analytics

Track, Analyze and Refine Campaigns Regularly

After launching your campaigns, it’s important to keep track of how they’re performing and take steps to improve them. Monitoring the progress and tweaking campaigns on a regular basis will help you stay ahead of the competition. Analyze your results by viewing key performance indicators, such as conversions, cost per click (CPC) and click-through rate (CTR). Use these results to refine and optimize those components, making sure that the ad copy resonates with your audience and draws in more clicks.

Additional Support

Develop High-Quality Landing Pages.

To ensure your campaigns are successful, you need to have high-quality, user-friendly landing pages that correspond to your ads. Your landing page should include an engaging headline and compelling copy as well as visuals that help visitors visualize what your offer is about. Additionally, make sure the page loads quickly, contains no technical errors, and includes an effective call-to-action (CTA).

Your landing page can be designed for you at an additional fee or we can recommend changes to your existing page at no cost.

landing page - ppc marketing

PPC Marketing Service

All Features

All the benefits of using us for your advertising.

Audience Research and Targeting

Based on your niche, we will research the likely target audience getting your more traffic from users with buying intent.

Flexible Budget

Choose a flexible cost structure for your PPC campaigns and pay less for repurchased advertising.

Copywriting

All written content are created to relate to your target audience improving the effectiveness of the ad.

Content Creation

We will also create the visual content you require for display ads. From Simple images to videos.

Refine and Optimize Targeting

While your ad is live and generating analytics data, we can optimize or refine the audience targeting to generating more traffic.

Reporting

See the performance of your ads with custom reports from us.

Keyword Research and Optimization

Find the right keywords by search volume and CPC value to manage costs.

Multiple Platforms

We offer PPC Advertising through Facebook, Google, Twitter, Bing Network, Instagram and YouTube.

Get Results Now

Unlike organic traffic, paid traffic generates traffic much sooner.


Pricing Table

Below are the pricing table for Facebook and Google. For all other platforms please contact us directly first.

Facebook Advertising

Starter


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R800 / Once Off

  • Custom Audience Targeting
  • Design and Copywriting
  • Facebook Page Setup
  • 1 Paid Ad
  • 2 Weeks Duration

Professional


facebook marketing image

R1400 / Once Off

  • Custom Audience Targeting
  • Design and Copywriting
  • Facebook Page Setup
  • 1 Paid Ad
  • 1 Month Duration

Business


facebook marketing image

Request Quote

  • Custom Targeting/Duration
  • Design and Copywriting
  • Custom Number of Ads
  • Add-on Page Management
  • Social Media Posting

Google Advertising

Google Ads – Search


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From R1400 / per month

  • Custom Audience Targeting
  • Copywriting
  • Reporting
  • Keyword Optimization
  • 1 Paid Ad
  • Flexible Budgeting

Google Ads – Display


google marketing image

From R2000 / per month

  • Custom Audience Targeting
  • Design and Copywriting
  • Reporting
  • Keyword Optimization
  • 1 Paid Ad
  • Flexible Budgeting

Google Ads – Custom


google marketing image

Request Quote

  • Custom Audience Targeting
  • Design and Copywriting
  • Reporting
  • Keyword Optimization
  • Custom Number of Paid Ad
  • Flexible Budgeting

Learn More

Frequently Asked Question

Getting started with PPC

A digital marketing agency offers expertise and experience across a range of marketing channels, from website design and SEO to social media management and content creation. With their knowledge of the latest technology and trends in digital marketing, they can create strategic campaigns that are optimized for maximum reach, engagement, and conversions. Additionally, hiring an agency is usually more cost-effective than attempting to do it all on your own.

Pay-per-click (PPC) marketing is a form of digital marketing where businesses pay a fee each time their ad is clicked. PPC can be used to target customers on search engines, social media platforms and other digital channels. It is an effective way to get highly targeted leads and drive sales or web traffic quickly.

This type of advertising works by targeting users that are already searching for a particular product or service and serves them ads related to what they’re searching, based on their search terms, demographics, and interests. By carefully monitoring the results of PPC campaigns, you can refine who gets served your ads as well as optimize for conversions.

We pride ourselves as being adaptive, affordable and friendly to businesses within South Africa. By understand the local landscape and understanding people we are able to provide a friendly and engaging service. Not only do we do digital marketing, we also provide other services like web solutions, email solutions and graphic designing.

Choosing the right platforms to advertise on is essential for success. It largely depends on your business goals, target audiences, budget, and type of product/services you offer. For example, if you want to target a younger audience then advertising on social networks such as Facebook or Instagram may be best. If you are dealing with B2B products and services then platforms such as LinkedIn should be considered. If you have a larger budget and are looking for more targeted results then Google Ads & PPC campaigns are great options.
Choosing the right platform also depends on your business niche. However we will suggest the best platform to advertise on if you are not sure.

Digital marketing is an effective way to market your business online in South Africa. You can use tools such as search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and content marketing to reach your target audience and generate more leads. Working with a digital marketing agency in South Africa can also help you create campaigns that are tailored to the needs of your business and maximize your ROI.

Advertising on Google involves setting up a campaign on the Google Ads platform, creating an effective campaign structure, selecting the right keywords and targeting the right audiences. Once the campaign is set up, you can manage the budget and measure performance.

To advertise on Facebook, create a business page if you don’t already have one, create ad campaigns and choose your target audience, budget and placement. You can promote your posts or use the Facebook Ads Manager to create ads that will be displayed in the News Feeds of users who meet your target criteria. The Ads Manager also allows you to measure the results of your campaigns and adjust accordingly. You can also access all these options and more advanced features from the Facebook Business Page.